Pininfarina Anniversary


Seventy-five years have elapsed since the Carrozzeria Pininfarina was first established at number 107, Corso Trapani, Turin. During this time the company has experienced growth and transformation, but continues to be a fountainhead of ideas and creativity, often anticipating trends but always displaying a knack for reconciling boldness with caution, and pinpointing emerging issues and problems associated with automobiles.

What was once a small but thriving bodybuilding, or carrozzeria business that created and built custom cars with the accent firmly on style and technical excellence has expanded to become an industrial group with over 2,500 employees and premises in Italy, France, Germany, Sweden and Morocco. It is a highly respected global partner of the automotive industry offering carmakers creative solutions based on unrivalled know-how and flexibility in every aspect of design, product and process engineering, and niche vehicle production.

Pininfarina has always had a style that is readily recognizable, from the early days when the company was headed by its founder, Battista "Pinin" Farina, right down to the present day. Despite amazing technological advances and developments in the methods used in the creative process, the guidelines for creating a new project remain unchanged at Pininfarina. Everything revolves around an unswerving focus on simple lines, balanced proportions, a harmonious interplay of convex and concave shapes, and a model of engineering and aesthetic perfection. No less important is the strong accent Pininfarina places on functionality, while also displaying a deep awareness of environmental issues in the use of raw materials. Lancia Aurelia B24 S, 1954The firms’s most long-standing partners are Ferrari and Peugeot, with whom successful partnerships have endured for over fifty years. Pininfarina has also produced high profile vehicles for Alfa Romeo, Lancia, Maserati, Ford, General Motors, Jaguar and Rolls-Royce, without forgetting important agreements with the Japanese carmakers Mitsubishi and Honda, Korea’s Daewoo and Hyundai, and the Chinese auto makers AviChina, Chery and Changfeng.

Cisitalia 202, 1947 Cisitalia 202, 1947
Lancia Astura Convertible Tipo Bocca, 1936 Lancia Astura Convertible Tipo Bocca, 1936
Lancia Aurelia B24 S, 1954 Lancia Aurelia B24 S, 1954
Alfa Romeo Giulietta Spider, 1955 Alfa Romeo Giulietta Spider, 1955
Fiat 124 Sport Spider, 1966 Fiat 124 Sport Spider, 1966
Ferrari Modulo, 1970 Ferrari Modulo, 1970
Peugeot 406 Coupé, 1996 Peugeot 406 Coupé, 1996
Metrocubo, 1999 Metrocubo, 1999
Ferrari ‘rossa’, 2000 Ferrari ‘rossa’, 2000
Maserati Quattroporte, 2003 Maserati Quattroporte, 2003
Birdcage 75th, 2005 Birdcage 75th, 2005
Pininfarina Nido, 2004 Pininfarina Nido, 2004

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