HERITAGE AND FUTUREat the Concorso d'Eleganza Villa d'Este

Technology and exclusivity in a new dimension.

BMW is leading the luxury segment into a new era that will be shaped by innovations in the fields of sustainability and digitalisation. With the new BMW 7 Series, the world’s most successful manufacturer of premium vehicles is creating forward-looking ways to enjoy driving pleasure, unsurpassed long-distance comfort and a top-end digital experience. Central to this reinterpretation is the BMW i7.

Pieter Nota, member of the board of management of BMW AG, responsible for customer, brands and sales.