Press conference in La Scala Milan on 15th May: launch of the “Symphony of Engines”
On 15th May at La Scala Milan, the national and international press will be provided with detailed information about the festival of elegance presented jointly by BMW Group Classic and the Grand Hotel Villa d’Este. A number of important anniversaries will be the focus of this year’s Concorso d’Eleganza Villa d’Este.
“The Symphony of Engines – 90 Years of the Concorso d’Eleganza Villa d’Este and BMW Automobiles” is the motto for this year’s event. The motto will also be officially presented at the press conference. After all, 90 years ago in 1929 the beauty contest for automobiles celebrated its premiere in the grounds of the Grand Hotel Villa d’Este. At that time, the event had been created as a competition for particularly exclusive new vehicles.
Meanwhile, the company BMW in Germany had already achieved initial successes as a manufacturer of aero-engines and motorcycles, and 90 years ago it started producing its first series automobile, the BMW 3/15 PS DA2.
Yet another reason to celebrate is that the current event will mark an additional anniversary. For the past 20 years, the BMW Group has been committed to holding this beauty pageant for friends of classic vehicles. Initially, the BMW Group was the main sponsor but since 2005 it has staged the Concorso as joint organiser together with the Grand Hotel Villa d’Este. The contest has meanwhile become an absolute highlight for classic fans across the world.
At the press conference, the media representatives will also be provided with important information about the composition of this year’s Jury. They will receive detailed information on the comprehensive supporting programme, the special exhibitions on show in the parkland of Villa Erba and the auction being staged by RM Sotheby’s on the Saturday evening. Once again, the auction will offer an exclusively curated range of vehicles and it will attract a great deal of public interest.