Concorso d’Eleganza Villa d’Este 2019 Corriere d’Eleganza X
Concorso d’Eleganza Villa d’Este 2018

Concorso d’Eleganza Villa d’Este 2019 Corriere d’Eleganza X

Dear Friends of the Concorso,

Once again, a feast for the eyes and ears will enchant fans of Historic Cars and Motorcycles at the Concorso d’Eleganza Villa d’Este. This prestigious event is being held on the banks of Lake Como in Cernobbio, Northern Italy, from 24th to 26th May 2019. The organisers have pleasure in inviting you to the traditional press conference in Milan’s La Scala on Wednesday 15th May in order to put you in the mood for the exclusive parade of beauties on two and four wheels.

At the press conference, BMW Group Classic, the Grand Hotel Villa d’Este and BMW Group Italia will inform representatives of national and international media about the programme schedule. Other topics include the presentation of the field of participants, and details and innovations that will once again make the world’s most exclusive beauty contest for classic vehicles with a heritage tradition an unforgettable event in 2019.

We wish you an enjoyable read.

Your Concorso d’Eleganza Villa d’Este Team

Press conference in La Scala Milan on 15th May: launch of the “Symphony of Engines”

On 15th May at La Scala Milan, the national and international press will be provided with detailed information about the festival of elegance presented jointly by BMW Group Classic and the Grand Hotel Villa d’Este. A number of important anniversaries will be the focus of this year’s Concorso d’Eleganza Villa d’Este.

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“The Symphony of Engines – 90 Years of the Concorso d’Eleganza Villa d’Este and BMW Automobiles” is the motto for this year’s event. The motto will also be officially presented at the press conference. After all, 90 years ago in 1929 the beauty contest for automobiles celebrated its premiere in the grounds of the Grand Hotel Villa d’Este. At that time, the event had been created as a competition for particularly exclusive new vehicles.

Meanwhile, the company BMW in Germany had already achieved initial successes as a manufacturer of aero-engines and motorcycles, and 90 years ago it started producing its first series automobile, the BMW 3/15 PS DA2.

Yet another reason to celebrate is that the current event will mark an additional anniversary. For the past 20 years, the BMW Group has been committed to holding this beauty pageant for friends of classic vehicles. Initially, the BMW Group was the main sponsor but since 2005 it has staged the Concorso as joint organiser together with the Grand Hotel Villa d’Este. The contest has meanwhile become an absolute highlight for classic fans across the world.

At the press conference, the media representatives will also be provided with important information about the composition of this year’s Jury. They will receive detailed information on the comprehensive supporting programme, the special exhibitions on show in the parkland of Villa Erba and the auction being staged by RM Sotheby’s on the Saturday evening. Once again, the auction will offer an exclusively curated range of vehicles and it will attract a great deal of public interest.

Around 50 automobile masterpieces are being presented in eight award classes

Once more in 2019, the contest for Historic Cars will comprise eight award classes that will be presented at the press conference. A field of some 50 nominated vehicles will again reflect the entire fascinating bandwidth of automobile history in all its facets.

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Concorso d’Eleganza Villa d’Este 2019 – Corriere d’Eleganza X

The automobiles will again be joined by motorcycles competing against each other in a dedicated contest. The Concorso di Motociclette is being held for the ninth time and has become a fixed element of the event. Since this competition was launched, it now attracts fans of two-wheelers from all over the world to the exclusive occasion on the banks of Lake Como. All the classic motorcycles nominated for the contest ride in convoy through the streets of Cernobbio in the Street Run. This impressive parade has now become a tradition in itself and is one of the most popular items in the programme on the second event day. The organisers will also announce further details at the press conference.

The Concorso d’Eleganza Villa d’Este 2019 will draw to a close in the pinnacle presentation on Sunday afternoon. All the participants in their vehicles will parade past the public spectators attending the exclusive event, and the “Best of Show” award will be fêted in a gala ceremony. This overall winner among the Historic Cars will be presented with a new and very unusual trophy.

Traditional aesthetics, advanced production: The new trophies for the Concorso d’Eleganza Villa d’Este 2019

New glitz for a traditional podium ceremony heralding champions. For the first time, the winners of the eight award classes for Historic Cars and the winners of several special awards will be presented with trophies that have been completely redesigned. They are being produced in a supremely sophisticated, additive manufacturing process in a first-time experience.

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The new trophies for the concorso d eleganza villa d este

The anniversary year of the Concorso d’Eleganza Villa d’Este and the start of automobile production at the BMW Group is ushering in a new era for the awards. In celebration of 90 years of existence for this festival of elegance held on the shores of Lake Como, the winners will receive awards that have been conceived in a completely new design and produced in a 3D printing process. The selection of materials and the design of the new trophies are a unique and special expression of the prestige associated with an award at the world’s most exclusive and traditional contest for classic cars.

The Trofeo BMW Group is traditionally presented to acknowledge the prowess of the overall winner known as the “Best of Show” for classic automobiles. This trophy, too, is radiant in a new design this year. It creates an arc between traditional aesthetic creativity and modern styling. Cutting-edge production procedures of the future were deployed to manufacture the new trophies. Using these innovative processes allowed additional scope for the creative design process. The additive production of metal objects known as 3D printing enables geometric shapes and structures to be created that cannot be achieved when conventional casting processes are used.

This trophy is 45 cm in height and imbued with an outstanding aura of exclusivity accentuated through lamellar contours that can only be achieved in the 3D printing procedure. This highlights the intriguing interplay between the external aluminium skin and the gilded interior surfaces. Precise polishing for the surfaces and high-gloss burnished contours successfully combine with advanced production techniques and painstaking craft artistry.

The dynamic styling of the other newly designed trophies is based on stylistic fundamentals of the principal trophy. They each acquire a unique character as a result of their individual surface properties and through the individual colour compositions in the area of their contours. Consequently, the new Trofeo BMW Group Italia, which is allocated on the basis of a Public Referendum among the visitors at Villa Erba, can be identified by accents in the national colours of the host country.

Know-how from different departments in the BMW Group has been bundled for development and production of the new trophies. The design process was in the hands of specialists at Designworks, a subsidiary company of the BMW Group. Their experts offer proven experience in a multitude of sectors and product areas. They carry out assignments for a large array of prestigious customers from many different sectors, and act as design and creative consultants, as well as performing the role of an inspiring initiator.

Complex crafting of the trophies with their many different conceptual manifestations was also carried out within the company. The Munich-based Additive Manufacturing Centre of the BMW Group is responsible for doing this work involving the virtuoso combination of high-tech engineering with artisan craftsmanship.


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