Concorso d'Eleganza Villa d'Este

Go to the store and download the event app

BMW GROUP CLASSIC SERVICESConcorso d’Eleganza Villa d’Este 2022

BMW GROUP CLASSIC SERVICESConcorso d’Eleganza Villa d’Este 2022


Not everybody who drives along Moosacher Straße in Munich is aware of the historical ground they are journeying over – this is the original take-off and landing runway of the one-time Oberwiesenfeld Airport. This was precisely where the first BMW plant was built. Even today, the ensemble of buildings and the impressive entrance gate with street number 66 can still be admired. And the complex covering 13,000 square metres is still a very vibrant place because this has been the home of BWM Group Classic since 2016. It comprises the three areas of the BMW Museum, BMW Group Archive and BMW Group Classic Services. BMW Group Classic is responsible for all activities relating to the history of the company and its four brands BMW, BMW Motorrad, MINI and Rolls-Royce Motor Cars.

BMW Group Classic Services is able to answer questions about the history of the company, brand and products on the basis of the Group Archive, while also arranging classic events, curating around 1,000 exhibits in the comprehensive vehicle collection and dealing with the relevant administration. However, an important part of the DNA is also sale of parts, service, repair, restoration, vehicle trading and vehicle expertise, which means that BMW Classic Services is the central contact point for all owners of classic BMW vehicles.

Any customer is able to purchase a guaranteed genuine BMW vehicle restored to original specifications – or sell their own Bavarian gem to BMW Group Classic, whether it’s a bike or a car. Complete fairness is ensured by the BMW Classic vehicle expertise used to assess the individual value of each vehicle. The latest testing methods and equipment are deployed to investigate and assess the genuine authenticity of all the relevant components and assemblies, along with materials, paintwork and much more. This is the domain purely of experts who are truly masters of their craft.

Aficionados who only want to place their classic car in the hands of complete professionals for a short while can also put their trust in this centre of expertise. After all, the BMW specialists naturally carry out repairs with maximum attention to detail, perform any maintenance work required and deliver a perfect general overhaul or indeed a nuts-and-bolts restoration from the ground up, whether the vehicle is a barn find or an aspiring Concorso contestant.

And to keep waiting time to a minimum, BMW Group Classic offers various ways of whiling away the time: for example, a visit to Cafe Mo 66 with drinks and snacks, the opportunity to discover a wealth of exhibits in the BMW Museum or the option of hiring a classic vehicle. Indeed, the fleet has a selection of modern classics and vintage cars for private excursions, weddings, film shoots or anniversaries. If your heart is set on a chauffeur, that can be arranged at the same time. This luxury will enable you to sit back in the ideal conveyance for dreaming about the beginnings of the white-and-blue marque at precisely this location …

Privacy Preference