BMW – V12 LMR – Jenny Holzer (1999)

At first glance, you might use the catchphrase Fast Art to summarize Jenny Holzer’s opus, at least as far as the starting point is concerned: a BMW V12 LMR for the Le Mans 24-hour race. The US artist herself is best known for her critical words, for statements that are meant to stimulate thought, echo, polarize. In this, her own style, she had sentences applied to the white paintwork of the race car using reflective chrome letters and fluorescent foil. The slogans included “You are so complex you don’t respond to danger”. Are you wondering what that means? If so, Holzer has achieved her aim…