Concorso d'Eleganza Villa d'Este

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Poltrona Frau

“Poltrona Frau has been a leader in the world of Made in Italy furnishings since 1912.

As a brand with three souls, Residential Living, one of three business units of the company, values artistic aptitude and meticulous construction, using only the highest-quality raw materials, like Pelle Frau® leather, making it the ideal go-to for high-end furniture for indoor, outdoor, office, and Beautilities (accessories and complements). The search for style has led Poltrona Frau to create classic pieces that express a unique elegance that is as universal as it is intimate and personal, from Chester and Vanity Fair, designed by company founder Renzo Frau, to Dezza by Gio Ponti and Titano, a project by Pierluigi Cerri that won the brand its first Compasso d’Oro industrial design award. Not forgetting the brand’s more recent successes, including the collections expertly designed by Jean-Marie Massaud, Ludovica + Roberto Palomba, Roberto Lazzeroni, GamFratesi and Neri&Hu.

Poltrona Frau also fosters an exquisite blend of tradition and innovation through two additional business units. Firstly, there is Interiors in Motion, which specializes in the furnishing of exclusive interiors for cars, luxury yachts, rail and air transport. This division proudly collaborates with some of the most renowned luxury brands, including Ferrari, Porsche and McLaren in the automotive sector, and Ferretti Yachts, Pershing and Riva in the marine and yacht sector, to name but a few.

Secondly, there is the Custom Interiors division, which focuses on creating purpose-designed seating for auditoriums, theatres, airports, public spaces, office and store showrooms, hotels and yachts, working very closely with the very best names in the fields of architecture and international design. It has partnered with the likes of Renzo Piano, Foster + Partners, Frank O.Gehry, Jean Nouvel, Zaha Hadid Studio and David Chipperfield to produce some of its most iconic design projects. The beating heart of the operation has always been the production site in Tolentino, located in the Marche region of Italy, an expert factory with roots in the local area. The Tolentino site is at the forefront in the area of environmental sustainability certifications, as well as in regard to the health and safety of its employees.”

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