Portrait Concorso d'Eleganza Villa d'Este

Dating back to 1929, the Concorso d’Eleganza Villa d’Este holds a preeminent position among iconic events celebrating Historic Cars. Since its revival during the 1990s, this occasion has consistently raised standards and yet maintained its traditional charm. Renowned for the venue’s stunning setting, impeccable hospitality and efficient organisation, the Concorso d’Eleganza Villa d’Este appeals to a discerning audience and attracts extensive international media coverage. Above all, this gathering of like-minded connoisseurs highlights the elegance, originality and preservation of the participating Historic Cars.

Visitors to the Concorso d’Eleganza Villa d’Este are enveloped in an aura of authentic magisterial ambience, setting it apart from less sophisticated, commercial events. Every year, the Selecting Committee gathers highly significant Historic Cars from all over the world in Cernobbio to showcase superlative design, originality, and preservation. The grounds of Villa d’Este overlooking Lake Como provide a unique and idyllic backdrop for admiring some 50 Historic Cars representing different eras. A panel of Jury members headed by Jury President Lorenzo Ramaciotti appraises these cars and awards the coveted BMW Group Trophy for Best of Show.

This trophy acknowledges an exceptional automobile symbolising beauty, passion, and uniqueness. Audience participation with accompanying applause and voting contributes to enhancing the event’s fascination. The Coppa d’Oro Villa d’Este decided by a Public Referendum remains a much-cherished tradition.

Introduced in 2002, the Concorso d’Eleganza Design Award for Concept Cars & Prototypes underscores the link between automotive heritage and innovation at this event. BMW’s partnership since 2005 has made a major contribution to its success. The Concorso d’Eleganza Villa d’Este maintains its legacy of showcasing cutting-edge designs with the winners selected in a Public Referendum.